
Once upon a time, in the tiny hamlet of the East Side Lower, nestled betwixt sidewalk and thicket, thrived a sanctuary of magical pixies? Ah forget it…Pixiemarket needs very little introduction to ham it up… The amazing globe-trotting tandem, Magda Pietrobelli and Gaelle Drevet’s keen eye for unique, affordable avant-garde pieces from up-and-coming designers has made waves worldwide over the past couple of years. I’m stoked to find out a little more about the magical gals behind the cult following…
How did Pixiemarket get its start? >> We both love London markets like Portobello and Spitalfields where one can find special finds from small upstart designers…at mostly affordable prices. We wanted to showcase something like this in NYC … so we gave it a go. Gaelle Drevet (my partner lives in NYC, she is French) and me ( I’m based in London) own the shop together. It’s been a fun mad ride so far.
Pixie: a folkloric creature, a haircut, a ’90s band, or something entirely different? >> All of the above.
Describe Pixie market’s overarching aesthetic. >> We try to make Pixie Market a very item driven shop and I would say very edited whether its girly or edgy. We really try hard to give the girl on a fashion budget something to get excited about.
Do you have a muse? >> Charlotte Gainsbourg, Kate (the Johnny years), Elvira Hancock from Scarface, Blythe the doll…..and definitely our customers, they tend to be pretty fierce!
Your boutique has become synonymous with new independent talent. Is there a story you’d be able to share about discovering a new or little-known designer? >> We definitely prefer small designers and labels from around the world. There is something quite special and exclusive about working with small designers; they march to their own creative beat without all the commercial constraints of bigger brands. They are also much more flexible and personable to deal with. In fact many of them become great friends. We are very stoked we can offer them a venue to showcase their work.

I’ve read that you often travel to the ends of the earth to find unique new pieces to showcase in your store. Do you have any stories to share about a great “find”? >> I think we have visited just about every young designers market in the world! We also go to many International fashion fairs and we have been very fortunate to get many referrals from our existing designers…Plus Bloggers like yourself and others do an amazing job in finding new talent to be coveted.
Where’s the farthest you’ve traveled for a Pixiemarket piece? >> Tokyo but soon it will be Down Under! Yeah!
If Pixiemarket were a superhero, what would her superpower be? >> Hmm…The ability to shape-shift so you can fit into everything.
One of the highlights of Pixiemarket are your private label shoes, Maud. Do you have any future plans of expanding your line to include clothes?>> We will probably try it … Or collaborate with someone else…think it will be fun.
What are your five favorite pieces that are currently in stock or have been in stock recently? >> The Stolen girlfriends club cut out leggings, the Blak bat shoulder dress, the Motel floral leotard, Tutu blu silk print dresses and soon to come Maud Raleigh grandpa buckle sandal…
You typically only stock only a few pieces of each design. What’s your current record for quickest item to sell out? >> The Blak Zip Bat shoulder dress sold out in like 2 minutes.

If you could dream outfit anyone alive or historical, who would it be and what would they wear? >> Coco Chanel with a leather blazer and leather skinny pant suit, a lattice cut out visor and lots of pearls of course… she might put us in front of a firing squad though.
How do you two divide your roles as business owners? >> Well we wear many hats , one day we are painting candy color toy dinosaurs for the shop window, the next day we are scouting for young designers and another day (we hate this one) crunch numbers in an excel sheet…even though our accounting skills are kind of dodgy.
Pixiemarket has two shops, one in NYC and one in LA. What are a few of your favorite neighborhood haunts in each city? >> We just closed the shop in LA in order to focus on the website….it was getting too hectic with LA being on the other coast but thankfully they still visit us via the website. As for NYC there are so many great spots because the city still keeps a very independent vibe…but we have a soft spot for LES.
Is there anything on the horizon for Pixiemarket that you’d be able to share? >> We intend to conquer the world…… one jeweled encrusted shoulder pad jacket at a time ^__^
Thanks Magda!
Check out Pixiemarket online or visit their store at 108 Rivington St. in New York City